Why does your business need its own mobile app? – Part 1
May 18, 2022The 4.0 era marks a change in customer behavior and buying habits. Since then, businesses have to change to catch up with trends as well as reach their customers in a more optimal and effective way. Making mobile apps for businesses and projects is a trend and the optimal choice of many businesses.
Saving marketing costs
Nowadays, you can see people using smartphones everywhere and can be used for everything from buying/selling, contacting, news updates to task management, etc. Instead of shopping at In traditional shops and stores, users choose a more convenient and cost-effective way to shop, which is online shopping through e-commerce platforms such as Shopee, Lazada, Tiki, etc. Amazon, eBay, etc.
According to Adsota’s Vietnam Digital Advertising Market report, the Vietnamese market currently has 43.7 million people using smartphone devices out of a total population of 97.4 million, reaching 44.9%. . From that, it can be seen that reaching users via phone applications on smartphones is an indispensable communication channel for businesses with special advantages of mobile apps such as:
- Send notifications to customers (Push notifications) when there are promotions, new information as well as customer stimulation.
- The space for ads on the app is also more than that of the mobile website.
- Easy to use and suitable for all smartphones
Improving customer experience and creating competitive advantages for businesses
Besides basic competitive advantages such as cost, and product quality, customer experience also plays an important role, helping users decide whether to buy/use a business’s services. career or not. Customer experience includes many different stages and processes, but in this article, TekLabs will only talk about the experience of searching and learning about products/services of a business on the phone.
Before deciding to buy or use any product/service, potential customers will also explore the options before making a final decision. If your business makes the search easy and fast, the rate of customers choosing your product will be higher. Moreover, with a phone application, you can introduce your new product/service quickly, effectively and to the right audience because when customers have installed your application, they are already the ones who are interested in the company’s products.
Let’s learn more about the concept of “Customer Experience” with TekLabs.
Increase brand awareness
In fact, when using the phone, we spend more time on the applications installed on the phone than on the mobile website. When users install your mobile app, even if they are not using the app, they will still see the brand presence of your business/project in their phone. From there, create a “reminder” effect, and “advertise” your brand completely free of charge.
Once you have attracted enough trust and attention from your customers, naturally, they will always choose your product/service first even when there are other options on the market.
Instead of closing, having for your business/project your own phone application gives businesses the opportunity to convey the characteristics of the product in the most sincere, friendly, and open way to customers. If the above reasons are still not enough for you to decide to develop a mobile application for your business/project, then please look forward to “Why does your project/business need a mobile application?” own phone (mobile app)? – P.2″.
Do you have an idea to implement? Please contact TekLabs
At TekLabs, we understand the importance of technology products for business growth, so we always try to optimize the process, reduce product completion time, and support customers. products, and at the same time ensure the output quality of the project.
Learn more about TekLabs services here.
Office Address: No. 22, lane 5, Hoang Sam Street, Nghia Do Ward, Cau Giay District, Hanoi City
Contact Info:
Email: contact@teklabs.vn
Hotline: (84)908251096
