Motion graphics – Current design trendsJuly 16, 2022
Motion Graphics là một trong những thuật ngữ khá “quen mặt” trong Digital Marketing nhờ những lợi ích tuyệt vời nó đem lại cho ngành. Vậy bạn đã biết Motion Graphics thực sự là gì? Motion Graphics có những ứng dụng nổi bật nào? hãy khám phá cùng TekLabs trong bài viết dưới đây.
What is motion graphics?
Motion Graphics means motion in graphics, or can be understood as the movement of graphic elements. These graphic elements can be shapes, fonts, lines, etc., designed with 2D software to bring vividness and fantasy.
Motion Graphics is a useful graphic design method for interacting with viewers. Combined with unique sounds and effects, Motion Graphics can create deeper and more accessible messages for users. Motion Graphics are often used for promotional videos, movie titles, or informational videos.
Effects of motion graphics
Have you ever felt depressed when you have to read an article that is more than 1000 words long but still end up with nothing? Or look at the usual static graphic design photo without understanding what it means? Then Motion Graphics is a perfect alternative. A motion graphics video will not last more than 60 seconds, but with beautiful and attractive effects, viewers not only can’t take their eyes off the screen but also grasp information more quickly.
For those who are working in marketing communications. This is an extremely effective and increasingly widely known marketing method, applied by many brands. With a Motion Graphics video of less than 60 seconds, viewers can fully grasp the campaign information being advertised. This will save advertising costs and create a good brand image in the eyes of customers.
Explain the concept
This is a popular Motion Graphics video format for businesses, because they will need to explain more about their service or product. If the products that you sell or the company you do business with are intangible, macro-oriented products, then Motion Graphics video will be the right choice.
The concept is the basis for explaining and clarifying difficult terms for readers, so no matter how complicated the concept, we must convey it fully and completely. Accordingly, to make the concept easier to understand, we cannot change the sentence but can only change the method of transmission. And Motion Graphics is an effective transmission method you cannot ignore. Specifically, concepts, no matter how complex, when supported by intuitive Graphics and short sentences, will be much easier to understand.
Use as Powerpoint/presentation
An excellent presentation will need to converge two elements that are neat and easy to understand and attractive and lively. If you really want to make a strong impression on your senior management or teachers, use the Motion Graphics element. This will be a factor to help managers/teachers appreciate your professionalism and integrity as well as your creativity.
Not only that, Motion Graphics also helps you to condense information and save you more time than using long endless videos.
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