Current technology trends
July 17, 2022The pandemic has reshaped how, where and when people work, and technology is playing an important role in enabling flexible hybrid work. As an entrepreneur or small business owner, you may not be at the forefront of technology development, but technology still plays an important role in the growth and efficiency of your business. This article is for small business owners who want a proactive look at technology trends
AI
Artificial intelligence and machine learning have been hot tech topics for years. For example, AI is reshaping the insurance industry by improving insurers’ pain points and creating better user experiences.
As more solutions integrate smarter technology, small business owners will continue to incorporate them into new and existing processes into 2022. This means a wide range of deployment scenarios will be available. , from voice assistants to personalized customer experiences. In fact, the artificial intelligence business trend has included more AI in cybersecurity, CRM systems, and market research.
5G
The business impacts of 5G are numerous. Adoption of 5G technology started in 2019, but the pandemic has significantly delayed domestic and international roll-out. However, the benefits of adopting the fifth generation of mobility include significantly faster data transfer speeds than 4G networks can provide. According to mobile phone maker Huawei, 5G also promises little to no lag or lag in data transmission.
Effectively eliminating latency would be a significant step forward in the evolution of the Internet of Things (IoT), as 5G networks are more likely to support a stream of interconnected smart devices than 4G or Wi-Fi. -Fi. As IoT evolves, more IoT career opportunities will open up for IT professionals.
Mặc dù có rất nhiều sự cường điệu xung quanh 5G, nhưng đây vẫn là tỉnh của những người tiêu dùng sớm áp dụng và các bộ phận CNTT có tư duy tương lai.
Software consolidation
We can also see the consequences of the pandemic in the growing consolidation of previously separate software interfaces. For example, consider integrating Microsoft Teams into Windows 11.
In addition, we can also see the increasing adoption of third-party software integrations. Today, a company can use Slack to connect teams, Outlook to send important documents, Salesforce to manage customers, Basecamp to plan projects, and Google Drive to store company information. Data silos are a significant threat that consolidation will help mitigate and mitigate.
Shopping powered by technology
Retailers have seen some of the most intense outbreaks from the pandemic. In response to lockdowns and related disruptions, large businesses have accelerated their rollout of mobile shopping and social media to create a contactless shopping experience.
This high-tech approach to keeping people safe has spread to more than just curbside pickups, but has become a natural extension of existing technology like mobile payments and terminal device.
Influencer marketing
Social media influencers and personalized marketing are becoming viable avenues to connect with customers and showcase products. Gone are the days of driving sales through traditional print advertising. Today, a business must have a strategic and dynamic marketing plan, which increasingly means working with influencers.
Social media marketing can help you connect with customers and grow a niche in your industry. Working with real influencers (as opposed to influencer marketing scams) means you understand the needs of your business and do research on industry influencers.
Influencers can quickly fall out of favor, as audiences can be fickle. Look for non-controversial individuals – ideally those with a track record of working with other SMEs.
Advertising on social networks
Small businesses are continuing to adopt social media advertising in 2022. While influencers are often thought of as social advertisers, social advertising also encompasses areas areas like pay-per-click marketing.
As more businesses start small, social media advertising will continue to grow as an economical and effective way to target specific audiences. The ability to create unique and differentiated content to engage customers through social media channels is paramount in today’s evolving digital landscape.
If you are in need of advice and implementation on mobile app design and development? Please contact TekLabs
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