Common mistakes you should avoid when designing your ecommerce websiteJune 5, 2022
In order to increase the number of online orders, especially when online shopping is becoming more and more popular, the design and development of a sales website are more essential. However, not all sales websites work well, bring good experiences to customers and increase online orders because the website still makes basic mistakes, let’s see if your website makes them!
Difficult to buy
The most important thing of an ecommerce website is to help customers order products of the business. But many design websites make it difficult for customers to order. These websites have an unclear layout design, making it difficult for users to find how to order. Customers won’t have the patience to stay with your website when you deliver such an unpleasant experience
Design the interface as well as the website layout that is easy to understand so that customers can easily buy your products. You can use CTA buttons to navigate users, making it easier for them to use your website and get there faster.
Not optimized for mobile
Of all types of websites, the sales website is the website that needs to be optimized for mobile devices the most because customers use mobile phones to buy more goods than computers.
A good mobile sales website should be similar to a mobile app. Users can easily manipulate by swiping fingers instead of clicking, this action is more phone-friendly. The website should also have fixed interaction points, clearly displayed for users to easily manipulate without having to zoom in and out of the screen.
Payment method restrictions
This is one of the most serious mistakes in website design. Design simple payment steps and payment methods should not be limited such as COD payment or bank account only. The more steps you add to the buying process, the greater the risk that customers will leave your site without wanting to make a purchase.
Requires account registration to purchase
This is one of the errors that make customers feel uncomfortable when buying on the website. Especially for customers who are buying your product for the first time, this is a huge barrier and keeps them away.
You should allow users to make purchases even if they don’t register for an account, and offer promotions when signing up and signing in to make purchases. This will help stimulate them and even come back to your website in the future
Not showing related products
The display of related products when users are viewing 1 product will stimulate consumers to buy many products as well as make them feel that they have many options and rich business products.
It’s really easy to find related products when you go to the physical store. They put rechargeable batteries in electronic products or put them next to mobile phones as backup batteries. Do the same on your website to increase sales with related products.
If you are in need of a sales website design, contact TekLabs!
With experience in designing and developing many sales websites, TekLabs confidently meets the needs of businesses. We always try to optimize the process, reduce product completion time, support customers, and at the same time ensure the output quality of the project.
Learn more about TekLabs services here.
Office address: 22 Alley 5 Hoang Sam, Nghia Do, Cau Giay, Hanoi