Advertise on Zalo. Why not?
June 24, 2022Zalo is one of the most used social networking platforms in Vietnam today, after Facebook. This is not only a great application that allows free texting, calling and video chat, but is also an extremely fertile ground for businesses to exploit the potential to promote products and services. Have you advertised on this platform? If not, let’s find out more and consider whether to advertise through Zalo
What is Zalo ads?
Zalo Ads is a self-run advertising system (Self-serving Ads) provided by Zalo. Businesses, stores, and advertisers can create advertising campaigns, optimize, manage budgets, adjust, set budgets… on Zalo
Why should you advertise on Zalo?
Popularity
It is easy to see that Zalo is becoming more and more popular, the number of users is increasing. According to statistics, this number is more than 110 million users on Zalo, of which 64 million are regular users, making Zalo an effective marketing communication channel for many businesses.
The percentage of real users on Zalo is high
Unlike other social networking platforms such as Facebook, Instagram, .. The percentage of real users ten Zalo is much higher. Real users and accounts are all used on the mobile app and require a sim. Other platforms are very easy to create fake accounts because it can be easily created in many different ways
This makes Zalo different from other platforms, helping businesses reach real potential customers.
Customer reach rate
If with Facebook Ads, to create advertising campaigns, the reach rate of a post can only reach 10% of the rate of your Fanpage followers, then with Zalo Ads, the reach rate of a post will be achieved. 100%, ie all your Zalo OA (Zalo Official Account) followers will receive the post.
Cost Optimization
Advertising on Zalo is a completely new market, which means that the level of competition here is still very low compared to other platforms, so instead of pouring costs into an already competitive market, you invest in If you invest in Zalo, the same result will be obtained but the cost you spend will be much lower. You can measure and measure your finances for more rational use.
Types of advertising
Message advertising
This is the form of advertising that the message will be sent to your target customer file. These messages can include images, and videos, … when customers click to read your advertising messages, they will be charged.
Stickers
This form allows businesses to promote their brands and increase recognition through stickers. For example, the sticker of the soft drink company Coca-Cola. Sticker advertising is more commonly used by brands and large businesses.
On the user log page
If you choose to advertise on the user log page, your ad will appear bad on their log page like the ad you see on Facebook. Users will see your ad appear naturally.
