5 tips to improve website user experience
May 26, 2022User experience is the top concern for businesses when designing websites. This will be a factor that helps retain customers to stay longer with your business website. So how to improve the user experience for your website? Please refer to the following 5 tips!
Attractive and useful content
If the gist interface is the factor that attracts customers at first sight, the factor that retains customers and leads to the next action such as purchasing is the content on your website. According to a statistic 82% of consumers are more likely to trust a business after reading their customized content.
The content on your website must be attractive, with its own style, which can be reflected in the style and information you provide. For example, the information you provide cannot match the information that readers can find on many other websites, you need to provide something unique for customers to remember you. Each information or problem that you bring up should provide the reader with a solution, avoiding the reader to finish reading nothing.
Especially today, users do not want to read articles that are too long, so sentences should be as concise and concise as possible.
Clear layout
The layout will be the factor that helps attract customers from the first time they visit your website and make the user experience better. A website with a messy layout will cause discomfort, make users not know where to perform the desired operations and from there will leave the website quickly.
Website layout needs to place the most important elements of the website in a place that is directly accessible and impresses the users. Layout your website must have the following components to ensure your website is SEO-friendly: Header: Site title, Main Content: Page content, Navigation menu (navigation menu), Footer (footer).
Besides, the layout of the website needs to ensure the following factors:
- Focus on best conveying the brand’s message to users
- Lead users to take action to convert
- Provide clear paths for users to navigate the site
CTA
Call-to-action (CTA) is presented in many forms such as images, links, … to represent the call to target customers to take the action you want. This is an indispensable element on content, websites, ads, etc., which has the effect of motivating customers to take actions, bringing benefits to businesses. Destination actions like calling, texting, ordering, entering email, signing up, navigating to another page, etc.
An effective CTA is when it attracts viewers, pushes them to take action and converts the desired business. A low CTA click-through rate means you need to rethink your Call-To-Action content. It is necessary to place CTA in places that are often noticed by users often when entering the page. An effective CTA typically has the following characteristics:
- CTA has a special highlight
- Compelling, compelling calls to action
- CTA button design is attractive, easy to understand, easy to read
- The CTA stands out on the page, placed in a prominent, attention-grabbing position
- CTA with a message asking the user to take action
- Bring high conversion rate
One mistake that many websites today often encounter is the design of CTA buttons that appear in the popups and these popups appear many times during the customer’s experience of your website, which will lead to confusion. uncomfortable for customers and degrades the user experience.
Website Optimization
One of the most important factors in your website’s user experience is website optimization. Optimization is related to factors such as page load speed, mobile-friendliness. A website that can be easily experienced on mobile phones will definitely bring in revenue for businesses because customers often order online on mobile devices rather than computers. And a website with a fast turnover rate will also help customers have a better experience and don’t leave quickly, from which the conversion rate to orders will also be higher.
Ask for minimal information.
Users are more likely to leave if you force them to take too many steps to achieve something. For example, filling out forms, when you provide mandatory information that needs users to provide, ask for as little information as possible. The more you force users to take more steps, the more time-consuming and impatient customers feel, thereby reducing the experience.
If you need advice on user experience or website design, contact TekLabs
At TekLabs, we understand the importance of technology products for business growth, so we always try to optimize the process, reduce product completion time, and support customers. products, and at the same time ensure the output quality of the project.
Learn more about TekLabs services here.
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